AUSTRALIA’s largest supermarket has revealed plans to start accepting credit cards in the coming months.
Key points:Gulf store operator Red Lion says it will start accepting new loyalty cards in AprilRed Lion said it would start accepting Visa, Mastercard and Amex in the next 12 monthsThe supermarket’s plans have come as supermarket giants Woolworths, Coles and A&G are pushing to expand their loyalty programsA senior Woolworth’s executive has said the supermarket is “looking at the future”.
“There’s lots of opportunities for us to grow,” Woolworth s chief executive John Pudney said in a statement.
“We’re looking at a number of ways we can grow and evolve our business.”
The more customers we get, the more we can offer them in a way that is relevant to them.
“There are a number opportunities that we’re exploring.”
In April, Woolworth revealed it was looking at new ways to grow.
“Red Lion is a growing business and we’re always looking for new ways for our customers to engage with us, and to find out more about our services and products,” the supermarket said in its 2016 annual report.
“To that end, we have recently launched our loyalty program in the UK.”
It’s now up and running, and we expect to expand this into other markets and to more countries over the coming years.
“The company said customers could spend up to $20 per day on rewards, including points for paying with a card or for free delivery.
It said it was also considering launching its loyalty card scheme in Europe, Asia and the US.
Red Lion will start taking cards in February, when its loyalty program will launch.”
This is the first step in what we hope will be a long-term strategy to expand our loyalty programs and improve our customer experience across the globe,” Mr PudNEY said.
Woolworths launched its loyalty programs in Australia in 2015, but has yet to roll them out in other markets.
The company’s first loyalty program was launched in South Australia in April.
The supermarket said the new program would be available to all members, but only at its stores.