The European Union’s competition watchdog has ordered supermarket giant Lidl to buy French supplier La Fiesta’s wholesale flower supply business, according to a report from the Financial Times.
The company has said that it will divest Lidls wholesale flower business from La Fetti.
The order was made public on Thursday by the competition authority.
Le dessus de la Fiesta (The Flower of France) is a leading wholesale flower seller in the EU, with sales exceeding 10 billion euros ($12.2 billion) annually.
Its French parent, the French-owned group of Suez, acquired La FĎtigo in 2013 for a reported 10 billion euro ($12 billion).
La Fettis global brand has been in flux since Lidli bought it in 2016 for about 3 billion euros, but it has continued to expand globally.
La Fattière has expanded into other markets, including Australia and New Zealand.
The flower company says that it is “committed to investing in our French partner La Folière.”
The company says La Famière has a long history of supporting and nurturing its local community in France and is committed to making its brand and brand of flower more diverse.
La Fettière, which has plants for about 150 million people, said in a statement that it has “been in discussions with the competition authorities to establish an appropriate separation between the business and the flower, which is currently being assessed by the regulator.”
The group is also considering whether to sell the remaining shares of La Finière in a split, it said.